¡Hola SWRFA en México!
¡Hola SWRFA! will be the first official SWRFA / Folk Alliance event to take place in the country of Mexico, one of the territories represented by SWRFA (Southwest Regional Folk Alliance). Organized in partnership with Access Film Music LLC, the Official Music Partner of the All Americas Independent Film Festival which will be taking place in Ciudad de México August 14 - 16, 2026, this will be the second year Access has produced music showcases as part of AAIFF.
International Partnership & Legacy
The All Americas Independent Film Festival (AAIFF) is one of the festival members of the ÉCU Group of Film Festivals. Access has been the Official Music Partner of ÉCU for the past 16 years, producing live music showcases annually at the ÉCU Film Festival in Paris, France.
Connection, Learning & Collaboration
¡Hola SWRFA! will offer panels, workshops, networking sessions and one-on-one mentoring opportunities, in addition to live music showcases, designed to bring together the local music community for connection, learning and collaboration. The aim is to strengthen the local music ecosystems by helping musicians connect with one another and discover resources that already exist in Mexico City and the country of Mexico.
¡Hola SWRFA! Agenda
Friday, August 14, 2026
| 8:00pm - 1:00am | SWRFA Showcases at Hobos |
Saturday, August 15, 2026
| 10:00am | Coffee, Breakfast and "Meet & Greet" at Cinemanía |
| 11:00am | Welcome remarks from SWRFA's Dalis Allen, Marina Yudice from Folk Alliance International, and Rodrigo Estrada and Scott Hillier from the All Americas Independent Film Festival |
| 11:30am | Panel: Setting Up for Success! Mexican Music Business Royalties, Music Publishing, PROs, revenue streams, domestic and international business considerations, and the challenges, opportunities and aspirations for musicians living and working in Mexico. |
| 1:00pm | Lunch (provided) |
| 2:00pm | Panel: International and Multi-lingual Social Media Strategies A panel that addresses the special requirements and advantages of creating and implementing a social media presence in multiple languages, including strategies and available resources; Use of AI in social media. |
| 3:30pm | Workshop: "Music, Movies & Money" Sync Licensing How artists can become "sync ready" and pursue sync licensing opportunities for their music in film / tv / videogames / advertising; Music Supervisors, Sync Agents, Film Festivals, DISCO; more |
| 5:00pm - 7:00pm | Acoustic Performances & Open Mic at Cinemanía One-on-One Mentor Sessions at Cinemanía |
| 8:00pm - 1:00am | SWRFA Showcases at Hobos |
Cost and Event Registration
Cost
MX$200 (approximately US$12), which includes breakfast and lunch, as well as all the panels, workshops, networking and mentoring sessions.
For musicians and artists who wish to attend, but for whom the cost of entry would be a hardship, please email holaswrfa@accessfilmmusic.net to request a scholarship for free entry.
Event Registration
If you are interested in showcasing at ¡Hola SWRFA!, please use the showcase submission link below. Registering to attend ¡Hola SWRFA! does not
automatically include showcase consideration; Showcase applications must be submitted separately from event registration. There is no charge to submit an application for a showcase at ¡Hola SWRFA!
All times, locations and details subject to change. Published information is accurate as of the time of publication, but may change without notice.
¡Hola SWRFA! will welcome and foster involvement from the deep and extensive communities of musicians, bands and songwriters based in Mexico while simultaneously giving artists based in the USA the opportunity to perform in Mexico City and expand their international connections and network.
Submit your application to showcase at ¡Hola SWRFA! in Mexico City:
You are free to submit your showcase application in English or Spanish. Your choice will not have any impact on whether or not you will be offered a showcase opportunity at ¡Hola SWRFA!. Submissions in both languages will all be given equal consideration.